the Reckoning Practice
Reconciling actions with values
We’re not really into small talk
Most of us can already feel it: the ways we live are often out of alignment with what we know, love, and claim to value.
We participate in systems that -
exhaust people
flatten communities
and damage the living world
even when we genuinely want better.
And for many relatively comfortable people, that tension creates a strange emotional stalemate: too aware to fully believe the old story, too entangled to know what comes next. For insitutiitions, it becomes organizationally-sanctioned duplicity.
We Reckon helps institutions and individuals move through that impasse.
Our approach is direct, but not performative.
No purity politics.
No shame spiral.
Just honest reckoning with your own values -
and meaningful changes that follow.
let’s reckon with the big stuff
Do you or your organization hold egalitarian values?
When you watch the news, do you recoil at the endless expansion of war?
Does the thought of profiting on private prisons or ICE appall you?
Today’s unavoidable market reality is that by investing in any given portfolio, you become part owner of companies profiting from oppression.
The murders of Renee Good and Hind Rajab were just the cost of doing business.
Most people we’ve spoken with simply allow their broker to handle their investments. They are only interested in annual dividends.
Inevitably, a broker directs funds to military contractors, private prison corporations, tech surveillance, chemicals, international polluters, and more industries that disproportionately target the most vulnerable among us.
We all know this and yet we never discuss it.
10% of Americans own 93% of the stock market. We are powerful.
Mutual funds and index funds conceal the true nature of our investments.
They further muddy the waters of what we’re actually involved with.
We’re not connected to our actions.
By connecting your actions with your true values, you begin to create the future you envision for humanity.
What are the issues that are close to your heart? What values guide your institution?
What if your investments made your community more beautiful, safer, more welcoming? What would be the value of that for you? What is truly in your “interest”?
Loss of income is an understandable fear for individuals and institutions. The world seems to run on money. Yet the violence of our current capital systems has brought us to the precipice of self destruction. If you, like we, no longer want to be a promoter of violence in the name of ROI, then let’s explore other options together.
At We Reckon, we work with individuals and institutions that have the courage to make a change of course.
Does part of you want to increase peace, prosperity, and regenerative living systems across all your actions?
We at We Reckon are not financial advisors. We are not donor advisors.
→ We facilitate the reconciliation and honest re-balancing of your values with your actions
→ We surface considerations for all stakeholders affected by the realigning values and actions
→ We research your particular community to present impactful investment and productivity options
→ We scaffold a client-centered process anchored in short and long term viability
→ We support storytelling and stakeholder buy-in for effective change management over time
YOU reconcile your values with actions and everybody THRIVES.
About
Cofounders Jax Brown and Eunice Ndungu
Brown and Ndungu met at a middle Eastern airport on roller-skates, one from Nairobi, Kenya, working as a trans-national in Qatar, and the other from a Northwest suburb of Chicago. They were instantly kindred and the rest is history.
Both women share a passion for communication, fitness, personal growth, and liberation from oppressive systems for themselves and humanity.
We Reckon’s methods are inspired by Brown’s history with social entrepreneurship, solidarity investment, real estate collaborations, nonprofit governance, collaborative meeting facilitation, employee ownership, public banking advocacy, capital fundraising and political action.
reckoning with something?
We’re here for individuals and institutions reconcile their values with their actions.